Polysyllabic

UX writer and content designer. I make complicated products easy to understand.

I may use complex words in this portfolio. These are the words I know to avoid in my real work.

  • utilize
  • facilitate
  • terminate
  • functionality
  • commence
  • approximately

Hello, I’m Mart

I’m Mart Redi, a UX writer and content designer. I’ve written product copy for casino management systems, developer tools, fintech and CRM software. Much of the work has been deciding what to leave out.

2005-2006

Estonian Ministry of Agriculture

Web and print editor

I managed the ministry’s public website and intranet content and edited its printed publications.

  • Public website: managed and updated the ministry’s website.

  • Intranet: developed a gateway to documentation, processes and internal news for ministry staff.

  • Print: edited and produced publications, including the annual statistics yearbook.

2006-2010

Videobet / Playtech

Technical writer

I started as a technical writer, and the role grew to cover analysis, specification, design and reverse engineering. UX writing was part of it throughout.

  • Casino management systems: wrote most of the interface copy for the Cashier and Office CMS, two Java desktop applications.

  • Games: reviewed and rewrote game text for both UX and certification, working with product owners.

  • Results: contributed to better conversion and longer play sessions.

2010-2014

Proekspert

Process manager and quality systems manager

I wrote system specifications and technical documentation for the software projects I joined, and I ran the company’s quality management system. UX writing was part of my duties on most projects.

  • Documentation: wrote system specifications and technical documentation for every project I joined.

  • UX copy: wrote copy for a test management tool built jointly with Skype and for a time management tool that replaced in-house time tracking and billing.

  • Other projects: worked on embedded software parameter editors, logistics tools and fintech products.

  • ISO 9001: wrote and maintained the quality management handbook and prepared the company for certification, which it passed.

  • Process improvement: laid the groundwork for ISO 27001 certification and used the CMMI 2.0 framework to improve internal processes.

2014-2018

ZeroTurnaround

Technical writer, later UX writer

I joined as a technical writer and took on all end-user text across JRebel, XRebel, XRebel Hub and JRebel for Android. These were developer tools, so the best copy interrupted people as little as possible.

  • JRebel: wrote the errors and notifications for a tool designed to stay out of the developer’s way. Most of the job was deciding when the tool should say nothing.

  • XRebel: wrote the onboarding flow, using text and coach-marks. I kept it short by cutting anything a developer could work out alone.

  • XRebel Hub: wrote the UX and UI copy.

  • JRebel for Android: wrote all the interface copy for an R&D product that was sunset at the end of 2017. It stayed quiet by design and spoke only when something needed attention or the user asked.

  • Rogue Wave transition: stayed on after Rogue Wave acquired the company in November 2017, oversaw the transition and helped their documentation teams improve their processes and analytics, including user journey analysis and SEO for public websites and technical documentation.

2018-2020

Derivco / All41 Studios

Senior technical writer

I wrote the player-facing copy for All41 Studios’ online video slots. Some project documents also called me a functional designer, and the copy was my main deliverable.

  • Game copy: wrote all UX copy for the studio’s games, including Love Island, Electric Avenue, Shamrock Sherlock, Mayan Eagle and Le Kaffee Bar, plus several unreleased titles.

  • Review process: worked with the center of excellence, which reviewed every game’s text, and defended wording written for players over wording written only to satisfy regulation.

  • Player clarity: made the case that players, not only certifiers, should understand every message, and the studio adopted that approach.

2020

StockTreasury

Product owner

StockTreasury was a regtech platform for managing digital stock ledgers, with blockchain integration and high-grade security. I owned the product experience from March to September 2020.

  • Product surfaces: owned the web app and the phone app, and the user journey between them.

  • UI copy: wrote and rewrote all UI copy across both surfaces.

  • UX: made UX decisions, from the flow of individual screens to how the two apps fit together.

2020-2026

Pipedrive

UX writer, later senior content designer

I joined as a UX writer and grew into a senior content designer. I worked on the CRM web app, the mobile app and Pipedrive Nova, and wrote for most of their features.

  • Core CRM features: wrote and shaped the content for Automations, Sales Inbox, the WhatsApp integration, Pulse, Deals, Activities, Products, Smart Docs, Sequences, Scores, billing and data import.

  • Support impact: wrote content that helped users troubleshoot and resolve everyday issues on their own, which contributed to fewer support tickets.

  • Pricing and plans: worked on several repackaging and billing refreshes, covering add-on logic, integrations, and user and seat management.

  • Pipedrive Nova: contributed content design and UX expertise to Nova, one of the first Pipedrive features built end to end with AI tools.

  • AI-assisted writing tools: planned, designed and built tone of voice and glossary skills for Pipedrive CRM and Nova, for use with Claude and Gemini.

  • Team and standards: mentored other content designers, ran onboarding sessions for new product designers and product managers, and helped build and maintain the content guidelines and glossary.